Email Marketing for Lead Nurturing: The email marketing checklist for lead nurturing contains a set of guidelines and best practices that should be followed in order to create successful email marketing campaigns that nurture leads and strengthen client relationships. When executed properly, email marketing can be an extremely effective tool for generating new leads, fostering relationships, and growing your business. 

• Define your audience and goals
• First, you need to have a plan. What are your goals for your email marketing campaign? Are you looking to nurture leads, build relationships with clients, or both?
• Define your goals – what do you want to achieve with your email marketing?
• Create compelling email content