When it comes to establishing a unique architectural identity, it’s important to set yourself apart from the competition. After all, with so many firms out there vying for attention, it’s vital that your firm’s name and brand are recognizable. But how can you achieve this? Here’s a checklist of things to consider when establishing a unique architectural identity.

• Be prepared to evolve your unique identity as your firm grows and changes over time.
• Define what makes your firm unique. What sets you apart from your competitors?
• Define what makes your firm unique. What do you offer that other firms don’t?
• Create a brand identity that reflects your unique qualities.