Tracking the right metrics is essential to measure the success and effectiveness of your digital marketing campaigns. This checklist aims to guide you in identifying and monitoring the key performance indicators (KPIs) that provide valuable insights into your campaign’s performance. By analyzing these metrics, your organization can make data-driven decisions, optimize marketing strategies, and achieve higher returns on investment (ROI) in your digital marketing efforts.

• Cost per acquisition
• Number of website visitors
• Increase in web traffic
• Check website traffic statistics to gauge the reach of your digital marketing campaign.