Organizations often struggle to create a digital business strategy that is aligned with their overall business goals and vision. This can be due to a lack of understanding of how digital technologies can be leveraged to achieve business goals, or a lack of clarity around what the organization’s overall business goals and vision are. To help ensure your digital business strategy is aligned with your organization’s overall goals and vision, use this checklist.

• Define your business goals and objectives.
• Define what your business goals and vision are.
• Understand your target audience and what they want from your business.
• Research your target audience and understand their needs and wants.