The Customer Data Platform (CDP) Alignment with Business Objectives Checklist is designed to assess how effectively a CDP can help your organization achieve specific business objectives. By evaluating the alignment between the CDP’s capabilities and your marketing and customer engagement strategies, you can leverage data-driven insights to enhance customer experiences, drive business growth, and achieve key performance metrics.

• Define your business objectives.
• Develop a customer data platform strategy that aligns with your business objectives.
• understand how your customer data platform (CDP) can help you achieve those objectives.
• Select a customer data platform that meets your requirements.