As a business owner, you know that a cohesive brand experience is essential to success. You also know that in today’s world, that means delivering a seamless online and offline experience for your customers. But how do you make sure your marketing efforts are working together to create that cohesive brand experience? Here’s a checklist to help you integrate your offline and online marketing efforts for a cohesive brand experience.

• Evaluate your results regularly and adjust your strategy as needed.
• Define your brand. What are your core values? What do you want to be known for?
• Define your target audience and what you want them to think, feel, and do when they encounter your brand.
• Define what your brand is and what it stands for.