This comprehensive checklist outlines the steps to effectively integrate social media marketing with your overall business-to-consumer (B2C) marketing strategy. By aligning social media efforts with your broader marketing goals, your business can reach and engage your target audience more effectively, drive brand awareness, and increase customer loyalty.

• Incorporate social media into other marketing initiatives for maximum impact.
• Keep up with changes in the social media landscape to stay ahead of the competition.
• Define what social media marketing means for your business.
• Define your social media goals and objectives.