As the world of business becomes more and more competitive, it is important to find new and innovative ways to reach your target market. One of the most effective ways to reach key decision-makers and stakeholders in other businesses is through social media advertising. Here is a checklist of things to keep in mind when using social media advertising to target key decision-makers and stakeholders in other businesses.

• Define your goals and objectives for social media advertising.
• Develop a list of target businesses and key decision-makers/stakeholders within those businesses.
• Define your target audience.
• Identify your target audience.