As the amount of data that companies collect continues to grow, so does the need for a customer data platform (CDP) that can help manage and protect that data. A CDP can help with data security and compliance by providing a centralized platform for managing customer data. The following is a checklist of items to consider when choosing a CDP for data security and compliance.

• Define what data needs to be protected and why.
• Identify where your data currently resides and how it flows through your systems.
• Select the appropriate security controls to protect the data.
• Understand who has access to your data and how they are using it.