As the world becomes more and more digitized, companies are turning to artificial intelligence (AI) to help them better understand and serve their customers. AI-powered personalization is one of the most effective ways to engage customers and meet their needs. By using AI to analyze customer data, businesses can deliver personalized content and experiences that are relevant and engaging. However, personalization is not a one-size-fits-all solution. In order to create truly effective AI-powered personalization, businesses need to understand the different types of personalization and how to use them to their advantage. This checklist will help you get started. 

• Evaluate your customer engagement strategy and identify opportunities for improvement.
• Define your customer engagement goals.
• Define what customer engagement means to your organization.
• Research and identify AI-powered personalization platforms that can best meet your needs.