As the use of social media in business becomes more commonplace, it’s important to make sure that your social media efforts are integrated with the rest of your marketing channels. Here is a checklist of things to consider when integrating social media into your other marketing channels.

• Define what social media channels you will use.
• Define your goals and objectives for using social media in your B2B marketing mix.
• Define social media goals and objectives that align with your overall marketing strategy.
• Develop a social media strategy that aligns with your business goals.