As the technology of virtual reality (VR) continues to evolve, so too do the ways businesses can use it to create unique customer value. This checklist provides an overview of how businesses can leverage VR to create unique customer experiences that drive value for their customers. 

• Define your customer value proposition for VR. What unique value can VR bring to your customers?
• Define what unique customer value means to your company.
• Define what unique customer value means to your organization.
• Assess your company’s VR readiness. Do you have the right technology, team, and processes in place to support VR?