As the world of marketing becomes more complex and competitive, it is more important than ever to have a well-defined and effective marketing resource allocation process. The Marketing Resource Allocation Effectiveness Checklist (MRM) is designed to help marketing professionals assess their current marketing resource allocation process and make improvements where necessary. The checklist covers a wide range of topics, including planning, budgeting, execution, and measurement. 

• Define your marketing goals and objectives.
• Define your marketing objectives.
• Research your target market and audience.
• Conduct a marketing audit.