The Marketing Resource Prioritization and Allocation Checklist (MRM) is a tool designed to help marketing professionals prioritize and allocate their resources. The checklist includes a series of questions that should be considered when allocating resources, as well as a prioritization matrix that can be used to prioritize tasks. The MRM can be used for any marketing activity, including but not limited to, product launches, campaigns, website development, and events.

• Define your marketing objectives.
• Define your marketing goals and objectives.
• Assess your current marketing resources.
• Identify your target audience.