As a business, it’s important to make sure your brand is visible and active on social media platforms that your target market are using. But with so many different platforms and strategies to choose from, it can be tough to know where to start. Here’s a checklist of things to consider when positioning your brand on social media to align with your B2B marketing objectives.

• Define what your brand represents and what marketing objectives you hope to achieve through social media.
• Define what B2B marketing objectives you hope to achieve through social media.
• Research your target audience and discover where they are most active online.
• Research your target audience and what social media platforms they use most often.